Do you have a bunch of old clothes lurking in your closet that you’re simply bored of? Well, there’s good news for you. Twirl – a new online boutique that sells Indo-Western clothing and accessories – is encouraging customers to sell and/or donate clothes in exchange for reward points, which they can use to purchase brand new Twirl merchandise. Buy – wear – sell – repeat. It’s as simple as that.

Sujata Chatterjee, MD of Twirl.

“We want customers to keep their wardrobe new at all times, while also minimizing wastage in the process”

said Sujata Chatterjee, MD of Twirl.

“Look good. Feel good. Do good. That’s our philosophy.”

Twirl is perhaps India’s first brand that buys back clothing to promote sustainable fashion, through upcycling.

Mainly using natural fibres, such as cotton and linen, Twirl’s products are limited edition – nothing is mass-produced, which means you’ll always look unique while wearing their collection. Twirl’s range of products is very affordable, ranging between Rs. 399 to Rs. 3500. Their collection includes classy clutches, elegant hand-painted dupattas, colourful crochet necklaces, trendy Kurtis, exclusive bottom wear and comfortable hand-loom sarees.

How to Join Twirl Revolution

It’s very easy to join the Twirl revolution. Just sign up on and use the Start Selling button to fill up a form to directly Sell unwanted clothes to Twirl. Twirl issues a confirmation, pack that with your old clothes and send it to Twirl. Twirl rewards you with points in your account to redeem against purchases. Similarly for Twirl branded clothes, buy enjoy return when you no longer want to repeat get rewarded under BuyBack schemes buy new Twirl products.

Twirl is involved in regular donation drives so that the clothes sent by people can benefit lower strata of society. Some fabrics are upscaled to new products thus utilizing less natural resources and benefitting the environment. So every time customers buy or sell to Twirl, they are in fact helping to take these efforts further.

Celebrities are also supporting Twirl’s philosophy. Renowned classical singer Kaushiki Chakraborty endorsed Twirl at a private launch event in Kolkata, where she shared personal anecdotes and expressed her thoughts regarding why sustainable fashion is so important.

Chance to win Twirl Gift Vouchers

So here comes the contest for you all, just do the below simple steps and win vouchers from twirl for your next shopping this Navratri.
Gift Hamper
1) Like the page @twirl and @blogsikka
2) subscribe to my blog using Email id here (compulsory).
3) select any product from the website and post in blog comments which you will like to wear in Navratri.
I will select two winners who do the maximum activity on my blog until tomorrow 6 pm.
Simple isn’t it, go ahead, start commenting on my blog post,  subscribe, share and ask your friend to do same. Hurry only, 24 hours left.

So start shopping at today!!

For more information about Twirl, log onto Twirl.Store




Snehalata Jain, Mother, Lifestyle blogger, Traveler, Foodie and has a knack of parental advice. She loves to travel with her family and especially her daughter angel so that she can teach her kid the real life experience. A Micro Biologist and lecturer by profession, a full time mother and blogger by choice. She is a social media pro since 2012 handling over 100 profiles till now. Stepping to blog was her decision when she realized that whatever you do or experience, documentation makes it authentic. She loves photography and traveling and creating unique recipes which are healthy and tasty. She writes what she experience during her trips. About Blogsikka : It was just a quick decision to make my lifestyle blog , while searching for blog name. I wanted a name which is not related to specific things as my life is so dynamic that I can’t stick to one thing. I love travelling and eat delicacies from around the world. My love doesn’t stop here , infact I love to cook delicious thing which I see during my trips and replicate at home. Blogsikka is all about my own experiences of life and i write whatever i experience. And my backbone support is my husband DILKHUSH SHAH who is chartered accountant by profession and a hard core traveler by passion. He is the reason behind my all trips. DO FOLLOW MY BLOG : and my all social media tabs


  1. Liked the magazine printed plaza…. Awesome design.
    Even the collection looks good.
    Would love to win here

  2. Roma gupta Reply

    Blog written very beautifully.
    Twirl idea is superb.
    I checked the collection and I liked the bottom wear magazine printed Palazzo very much. I will like to wear in Navratri if I won this contest.

  3. Navdeep kaur Reply

    I would love to wear saree no. 39 on this navratri… Thanks for lovely giveaway… Done with all stepa

  4. Thnku for the awesome giveaway ???
    I would love to wear saree no 19 ? on this navtrai, its so beautiful ? saree
    Done all steps

  5. Megha Jain Reply

    I would like to wear Saree no 38 on the ocassion of Navratri.. But your all collection are lovely….

  6. I would love to wear the BENGAL HANDWOVEN BUTTI WORK HANDLOOM SAREE – BLUE & PINK this Navratri. With pink symbolizing feminine and blue symbolizing wisdom and serenity, this saree with floral motifs in pallu and a contrast border is sure to make me look sylish and elegant . Wish to win and done all steps. 🙂

  7. I would like to wear no. 6 kurti on the ocassion of navratri yellow color or my favorite m impressed with the site as all the collection seems royal

  8. Rajinder kaur Reply

    Lovly contest,occasion awasome,product ???
    Team I would like to win saree no 39 .it is amazing

  9. amazing blog. well we too belong to the same and we have some good information. feel free to share with your friends and relatives.
    Hey ladies and girls! Be ready to get ruffle! We have come up with one new blog sharing our thoughts on new trend ruffle sarees!
    To view the blog click:…/traditional-wear-wi…/
    To view more such product by us at best price and with huge discount offers please visit:

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