Do you have a bunch of old clothes lurking in your closet that you’re simply bored of? Well, there’s good news for you. Twirl – a new online boutique that sells Indo-Western clothing and accessories – is encouraging customers to sell and/or donate clothes in exchange for reward points, which they can use to purchase brand new Twirl merchandise. Buy – wear – sell – repeat. It’s as simple as that.
“We want customers to keep their wardrobe new at all times, while also minimizing wastage in the process”
said Sujata Chatterjee, MD of Twirl.
“Look good. Feel good. Do good. That’s our philosophy.”
Twirl is perhaps India’s first brand that buys back clothing to promote sustainable fashion, through upcycling.
Mainly using natural fibres, such as cotton and linen, Twirl’s products are limited edition – nothing is mass-produced, which means you’ll always look unique while wearing their collection. Twirl’s range of products is very affordable, ranging between Rs. 399 to Rs. 3500. Their collection includes classy clutches, elegant hand painted dupattas, colourful crochet necklaces, trendy kurtis, exclusive bottom wear and comfortable hand-loom sarees.
How to Join Twirl Revolution
It’s very easy to join the Twirl revolution. Just sign up on twirl.store and use the Start Selling button to fill up a form to directly Sell unwanted clothes to Twirl. Twirl issues a confirmation, pack that with your old clothes and send it to Twirl. Twirl rewards you with points in your account to redeem against purchases. Similarly for Twirl branded clothes, buy enjoy return when you no longer want to repeat get rewarded under BuyBack schemes buy new Twirl products.
Twirl is involved in regular donation drives so that the clothes sent by people can benefit lower strata of society. Some fabrics are upscaled to new products thus utilising less natural resources and benefitting the environment. So every time customers buy or sell to Twirl, they are in fact helping to take these efforts further.
Celebrities are also supporting Twirl’s philosophy. Renowned classical singer Kaushiki Chakraborty endorsed Twirl at a private launch event in Kolkata, where she shared personal anecdotes and expressed her thoughts regarding why sustainable fashion is so important.
Chance to win Twirl Gift Vouchers
So start shopping at twirl.store today!!
For more information about Twirl, log onto Twirl.Store